KUALA LUMPUR, March 26 -- Koh Samui has emerged as the top Thai destination for the Songkran holiday next month, bolstered by the popularity of the hit TV series The White Lotus, according to the Bangkok Post.

Citing data from hotel booking technology firm SiteMinder, government spokesman Anukool Pruksanusak said the southern resort island in Surat Thani province has seen a 65 per cent year-on-year increase in bookings by foreign tourists planning to visit between April 10 and 17.

"Koh Samui is the primary destination for long-staying foreign tourists during the April holiday," Anukool was quoted as saying, adding that the average length of stay has risen slightly to 3.8 nights from 3.74 nights last year.

The latest season of The White...