KUALA LUMPUR, March 27 -- The local media industry in Malaysia has seen a significant increase in trust among Malaysians in 2024 compared to the previous year, according to the latest survey findings by Ipsos Malaysia.

According to the survey, the media industry was the sole sector to see an increase in trust by four points among Malaysians.

The report, however, noted a significant shift in Malaysian consumer trust towards corporations.

"After three years of stability at 56 [points] between 2021 and 2023, overall trust has declined by seven points in 2024," said Ipsos Malaysia interim country director Evelyn Tan.

Tan attributed the trust deficit to the continuation of boycotts impacting corporations.

Although she did not elaborate, i...