PETALING JAYA, April 9 -- 7-Eleven Malaysia has teamed up with Pepsi to create an Instagram-worthy concept store in DA Square at Damansara Avenue.

The place sets itself apart from your average convenience mart with interactive floor projections, an infinity mirror, K-pop music, pong games, and eye-catching neon signs.

There's also a special treat for Blackpink fans with the group's music and videos playing inside the store and exclusive Pepsi Black x Blackpink merchandise up for sale.

The one-of-a-kind concept store is the first of its kind among 7-Eleven outlets in Malaysia and marks the brand's commitment to reinventing retail experiences for its customers.

7-Eleven Malaysia co-chief executive officer Wong Wai Keong said the partner...