NEW YORK, Nov. 15 -- YouTube signalled its next big push into premium creator-driven entertainment as it unveiled a slate of new shows - from preschool specials and nature docuseries to stand-up comedy and late-night formats - at an exclusive showcase in Manhattan.

The Hollywood Reporter reported, held at the Metrograph on the Lower East Side, the event gathered advertising heavyweights and top creators as YouTube pitched its platform as the new home for TV-style storytelling.

Google president for Americas and Partners Sean Downey said advertisers increasingly want deeper integration with creators, not just traditional ad buys.

"This is our entry into that," he reportedly told the crowd.

"We want you to see what the content feels like...