Kuala Lampur, Nov. 10 -- Social media influencers' marketing has had a powerful impact on the way consumers perceive and engage with brands. By leveraging personal connection and authenticity, influencers can shape opinions, drive trends, and influence purchasing decisions more effectively than traditional advertising. Influencer advertising is powerful because it merges the personal touch of social connection with the persuasive force of marketing, allowing brands to reach audiences in authentic and engaging ways. Their ability to communicate directly with followers creates a sense of trust and relatability, making promotions feel more genuine and persuasive. This has allowed businesses - especially smaller brands - to reach highly targe...