SEOUL, Dec. 16 -- Hybe has reportedly formed a new joint venture, NFO LLC, and entered a global management partnership with South African singer-songwriter Tyla, as the K-pop powerhouse steps up its expansion into international music markets beyond Korea.

Under the partnership, Hybe will reprotedly oversee Tyla's global management and provide integrated support across touring, marketing and promotion, while also exploring opportunities in recording, publishing, brand partnerships and merchandise.

Hybe CEO Lee Jae-sang said the move marked "an important turning point in Hybe's global expansion strategy", according to a report in The Korea Herald.

"By combining the expertise of Brandon Hixon and Colin Gayle with Hybe's global network and...