KUALA LUMPUR, Jan. 28 -- Huda Beauty's latest launch has finally landed in Malaysia, and beauty fans are already raving about the Easy Bake Pressed - the cult-favourite powder now in a sleek, portable form.

In a media release, it was stated that the super-fine, long-wearing pressed powder blurs, smooths, and sets makeup, offering up to 12 hours of shine control with a non-caking matte finish.

Packaged in a sleek, portable case, the new powder allows fans to refresh their look on the go, contributing to what insiders are calling a "fever" among Malaysian beauty enthusiasts, especially on TikTok, Instagram and other social platforms where users have already shared glowing reviews.

The launch in Malaysia follows the product's global viral...