KUALA LUMPUR, July 29 -- Umno Supreme Council member Datuk Seri Tengku Zafrul Abdul Aziz yesterday addressed the importance of restoring public confidence in the party.

Tengku Zafrul emphasised the significance of the 3Ms - message, medium and messenger - in winning back public trust.

"Everything we do to restore public trust in Umno depends on these 3Ms," he wrote in a Facebook post.

Tengku Zafrul, who is also the investment, trade and industry minister, shared his message yesterday during the simultaneous opening of the Penampang Umno and its wings' delegate meetings.

He said that Umno's message should relate to issues or policies impacting the public, not just internal politics or personal agendas.

He highlighted the importance of...