LOS ANGELES, Nov. 29 -- Young generations are reading books, but their approach to books isn't the same as that of older generations. For proof, one need look no further than BookTok, the huge book club that has sprung up on the social network TikTok. Many 16-25 year olds take part in it to discover new titles to read, according to a recent survey by the Publishers Association.

The British trade organization examined this phenomenon by surveying more than 2,000 respondents aged 16 to 25, through the agency Savanta. It found that BookTok has had an impact on young people's cultural consumption habits: 59 per cent of them said that TikTok's literary network has helped them "discover a passion for reading."

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