KUALA LUMPUR, May 4 -- In response to the escalating diabetes crisis gripping Malaysia, health experts are urging the government to take bold action by banning advertisements for sugary drinks.

Highlighting the urgent need for such measures, CEO Khor Xin Yun of the National Kidney Foundation of Malaysia (NKF) emphasised that curbing the promotion of high-sugar beverages is essential to promoting healthier lifestyles and reducing the burden of diabetes-related diseases.

"Malaysia's efforts to foster healthier living have seen policy changes such as increased taxes on sugar-sweetened beverages (SSB). Additionally, Malaysia may explore regulations such as banning advertisements for unhealthy drinks with high sugar content, akin to recent a...