KUALA LUMPUR, Aug. 15 -- Kuala Lumpur Tower yesterday officially unveiled its new mascot called Kay Elle, and now Malaysians have their opportunity to design her friends in a contest.

Kay Elle was previously introduced in August 5, and is described as warm, welcoming, adventurous, and proud of Malaysia's heritage.

"Kay Elle is more than just a mascot - she's a personality, a storyteller, and a symbol of who we are as Malaysians: warm in our hospitality, proud in our heritage, vibrant in our diversity, and united in our spirit," said Khairil Faizal Othman, the chief executive of concessionaire LSH Service Master Sdn Bhd.

"This is about more than design - it's about creating characters that will capture hearts, carry Malaysia's spirit, a...