Kuala Lampur, Nov. 14 -- Foodie Media Bhd, the company behind popular social media brands such as KL Foodie and Penang Foodie, has launched its initial public offering (IPO) on Bursa Malaysia's ACE Market, with listing scheduled for Nov 28.

The IPO has drawn attention for bringing a digital content group with a 46 million-strong follower network to the public market, underlining investor interest in social media-driven businesses in Southeast Asia.

Foodie Media operates 34 lifestyle brands across Malaysia, Singapore, Thailand, Indonesia and the Philippines, covering food, travel, property, tech, cars, sports and home living. The group runs multiple revenue streams, including content publishing, influencer marketing, campaign management,...