SEOUL, Jan. 5 -- After K-pop,K-animation and K-beauty, South Korea is positioning K-fashion as the next major K-wave export, with brands accelerating overseas expansion as domestic growth slows.

Industry players say global fascination with South Korean culture has created fertile ground for K-fashion to grow into a key export category alongside K-food and K-beauty, The Korean Herald reported.

According to the news report, fashion group LF is expanding brand by brand in China, opening a Hazzys flagship store in Shanghai this month while doubling down on localisation and department store-led premium positioning.

LF subsidiary CTDOTS is also testing China's youth market by staging a Dunst pop-up on Shanghai's Huaihai Road through Jan 14, ...