KUALA LUMPUR, Feb. 20 -- Chunks of juicy roasted chicken. Crunchy balls of just-fried falafel. Fresh rings of raw onion, cold slices of tomato. A chilled, creamy yoghurt sauce laced with cucumber and garlic. Fries, a surprising inclusion. And a soft, pale piece of pita bread to wrap everything like a loving blanket.

This is a gyros by Greek Alley, which is - despite its name - a proudly homegrown Malaysian enterprise.

Greek Alley is founded by Richard Tan, 31, who has had eight years of F&B experience, and Jason Ng, 34, a former auditor and barista.

How did Greek Alley get started? Tan recalls, "It was back in 2018 when Jason and I were working at the same cafe, Three Little Birds. We dreamed about owning a cafe or restaurant in the fu...