KUALA LUMPUR, Feb. 24 -- Chinese brands are making significant inroads into the Malaysian market, leveraging competitive pricing and quality to attract local consumers.

From food and beverage chains to technology and automobiles, brands from China are increasingly establishing themselves in a landscape long dominated by Western and regional competitors.

According to the South China Morning Post, one example of this shift is Mixue, a Chinese ice cream and bubble tea franchise that has rapidly expanded across the greater Kuala Lumpur area.

With approximately 20 outlets listed on Google Maps, Mixue has attracted Malaysian consumers with its affordability and taste.

Many young customers, such as high school students Nur Ristina Eiliyan an...