KUALA LUMPUR, June 30 -- Ferrari SpA (Ferrari) has lost a trademark dispute against local energy drink brand Sunrise-Mark Sdn Bhd after the High Court ruled that the latter's "Wee Power" logo was not confusingly similar to Ferrari's iconic "Prancing Horse" emblem.

In a judgment dated May 30, Judge Adlin Abdul Majid dismissed Ferrari's challenge to block Sunrise-Mark's trademark registration, stating that the Italian carmaker's claims of potential confusion were unfounded, according to a report published in the New Straits Times today.

Ferrari had sought to overturn a decision by the Registrar of Trademarks which dismissed its opposition and allowed Sunrise-Mark's application for the "Wee Power" trademark, featuring two rearing horses, a...