SEOUL, Oct. 15 -- BTS proved once again that their global star power extends far beyond the stage, generating an estimated 56 billion won in earned media value (EMV) during the 2026 Spring/Summer fashion weeks.

As reported by Chosun Biz, the group made a high-impact appearance across major fashion capitals - New York, Milan and Paris - throughout September and October, with RM, Jin, Jimin, V and Jungkook attending shows for luxury houses they represent as global ambassadors.

The news outlet citing data from influencer marketing platform Lefty, the boys generated US$39.26 million (RM165.85 million) in media value during the 2026 S/S womenswear fashion week period."

Among standout moments, Jin and RM landed in the second and sixth spots ...