KUALA LUMPUR, Jan. 31 -- Pavilion Kuala Lumpur was alive yesterday with heart-shaped finger gestures and flashing cameras as Thai actor and model Joong Archen made a much-anticipated appearance at Bonia's new concept store, drawing fans, media and fashion insiders.

Joong was in Kuala Lumpur in his role as Bonia's brand muse, marking the official launch of the luxury label's latest retail concept in the heart of the capital.

His arrival sparked a wave of excitement, with fans gathering early in hopes of catching a glimpse of the star, who was seen greeting supporters and posing for photos.

Joong is best known for starring in popular GMMTV series like 2 Moons 2, Star & Sky: Star in My Mind and Hidden Agenda. He's also a rising style icon...