MELAKA, Aug. 24 -- Chinese actress Fan Bingbing will be conferred the title of Datuk Kehormat (Honorary Datuk) during an investiture ceremony here tomorrow, New Straits Times (NST) reported.

The event, held in conjunction with the birthday of Melaka Yang di-Pertua Negeri Tun Dr Mohd Ali Rustam, will see the 43-year-old among 473 recipients honoured at Seri Negeri, Ayer Keroh, according to the report.

Melaka Chief Minister Datuk Seri Ab Rauf Yusoh told NST the recognition was for Fan's significant role in boosting the state's profile as a global tourism destination.

"Fan Bingbing has introduced Melaka to the world, particularly in China. Her efforts have directly contributed to the increase in tourist arrivals from China," he was quoted...