KUALA LUMPUR, March 26 -- It's nearly midnight, but the shopping street of Jalan Tuanku Abdul Rahman here, also known as Jalan TAR, is still buzzing.

Beneath the glow of shop lights and the chatter of bargain-hunting families, Salima Annifah runs her fingers over the fabric of a blue floral robe, lifting it up in front of her body before switching to a grey floral one.

Online, she wouldn't be able to feel the material or compare the colours side by side, but here, she can decide with confidence.

For many Malays, getting new baju raya isn't just about tradition, it's also about celebrating the festive spirit in style.

Wearing new clothes symbolises a fresh start after Ramadan, and coordinating outfits with family reflects unity.

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