KUALA LUMPUR, April 13 -- The concept of a 'cinematic universe' has had its ups and downs in Hollywood, with the rise, fall, and rise again of the Marvel Cinematic Universe (MCU), the short-lived potential of the DC Extended Universe (DCEU), and the failure of the Dark Universe after just a single film.

Moving towards Asia's film industry, Malaysia has embraced this phenomenon with the announcement of Astro Shaw's Cinematic Universe (ASCU), where local film intellectual properties (IPs) will unite in an ultimate convergence film by 2028.

Will this concept generate more revenue you might ask?

Moreover, would it impact interest in original Malaysian film IPs, and what do filmmakers think about it?

Malay Mail has spoken to industry insid...