KUALA LUMPUR, July 21 -- Chinese brands are enjoying growing success in Southeast Asia, but some local players and observers remain wary about their rapid rise and potential impact on domestic businesses.

In a CNA report, a Malaysian food and beverage entrepreneur said anonymously that he is under pressure from Chinese chains such as Mixue, which offer bubble tea at RM5 and ice cream at RM2, asking, "It will remain to be seen how long they will be here."

"I do hope locals will support local brands and restaurants," he added, underscoring the concerns of small operators facing fierce price competition.

Experts say that while Chinese companies are gaining market share through affordability and innovation, the pace of their expansion has ...