Kuala Lampur, July 10 -- Have you ever clicked on a headline that promised to "reveal the shocking truth" only to find a bland, underwhelming article? That's the bait - and you just got hooked. Welcome to the world of clickbait.

In today's digital media landscape, attention is everything. With millions of stories competing for eyeballs every second, publishers often resort to flashy, misleading, or emotionally charged headlines to stand out. While these tactics might bring short-term traffic spikes, they raise serious ethical concerns and contribute to a growing mistrust of the media.

Clickbait is a strategy designed to do one thing: make you click. It often takes the form of over-the-top headlines, dramatic thumbnail images, or cryptic...