NEW JERSEY, March 6 -- A Cheeto resembling Charizard, one of the most iconic Pokemon, has fetched an astonishing US$87,840 (RM388,000) at auction, proving once again that snack-shaped oddities have serious value among collectors.

Dubbed "Cheetozard," the puffed corn snack gained attention for its uncanny resemblance to the fire-breathing dragon from the beloved Pokemon franchise.

Charizard, introduced in the original 1996 Pokemon games, has remained a fan-favourite for decades, appearing in video games, trading cards, and animated series, often as a powerful symbol of strength and nostalgia.

Collectors of rare and quirky items have long placed high bids on food items with pop culture connections, with past examples including Cheetos sh...