SEOUL, May 1 -- South Korea's culinary kingpin Paik Jong-won may be battling a storm of allegations, but his TV career isn't slowing down.

The celebrity chef - known for his no-nonsense kitchen persona on Netflix's Culinary Class Wars and owner of over two dozen food franchises - is under scrutiny for everything from mislabelled food products to alleged power trips behind the scenes.

The biggest fire Paik's trying to put out? Accusations that his company, Theborn Korea, violated country-of-origin labelling laws.

The issue surrounds Paik-seok doenjang, a fermented soybean paste reportedly advertised as locally made but allegedly containing Chinese ingredients.

That could spell serious trouble under South Korea's strict origin labelling...