KUALA LUMPUR, March 26 -- CelcomDigi has partnered with Italian design firm Pininfarina to redesign the interiors of its retail stores, aiming to offer a more functional and consistent customer experience.

In a statement today, the company said that the new layout is already in place at 52 locations nationwide, with more expected to follow in the coming months.

Pininfarina, a subsidiary of Indian tech firm Tech Mahindra, designed the stores to feature modular zones that display CelcomDigi's latest devices and services, supporting the company's vision to be the top choice for 5G and AI products in Malaysia.

"This marks a key milestone in our retail upgrade," said CelcomDigi's Chief Sales and Retail Officer Cheng Weng Hong. "We want to p...