KUALA LUMPUR, Oct. 13 -- CapitaLand Investment (CLI) has launched CapitaPlus, a digital multi-rewards and engagement platform that aims to redefine the shopping experience across its Malaysian mall portfolio while supporting tenants through data-driven insights and digital innovation.

Launched on October 3, CapitaPlus marks a key milestone for the real estate group as CapitaLand celebrates its 25th anniversary this year. The new platform underscores CLI's continued commitment to building a more connected, agile and sustainable retail ecosystem in today's digital-first era.

Positioned as more than a conventional loyalty programme, CapitaPlus integrates shopping, rewards and redemptions into one intuitive mobile-friendly hub. It bridges o...