LONDON, Feb. 5 -- Few artists draw crowds like Taylor Swift. Her Eras Tour drew hundreds of thousands of spectators, becoming the most lucrative tour in history, grossing more than US$2 billion. Yet, according to some fans, attending one of her shows is not for everyone, since there's an appropriate age to go and see the American superstar on stage.

A survey* by the Age Without Limits campaign reveals that 24 per cent of adults in England think it's "embarrassing" to see people over 50 attending shows by current pop stars such as Taylor Swift or Dua Lipa. This ageist prejudice is particularly prevalent among 25-34 year-olds (40 per cent) and men (27 per cent).

Similarly, a third of people (31 per cent) believe that those aged 50-60 should...