LONDON, Sept. 22 -- British luxury fashion label Burberry rejoined London's FTSE 100 today, one year after exiting the top-tier stock index, and ahead of unveiling its latest collection at London Fashion Week.

The company is in the midst of a turnaround plan aimed at boosting sales and cutting costs as the global luxury sector struggles with weak consumer demand, notably from China, and the impact of US tariffs.

Burberry, vowing to win back customers with its signature outerwear, including its famed trench coats, will close out London Fashion Week this evening with its runway show.

Investors were cautious today, with shares in the company falling around one percent in morning deals.

Still, Burberry's stock has staged a significant reb...