SINGAPORE, Jan. 6 -- Gold retailers in Singapore are revamping their designs and accepting more trade-ins as they try to win back customers after 2025 saw one of the weakest years for jewellery sales in recent times.

The decline in jewellery demand was offset by a surge in investment-grade gold purchases, with gold bars and coins jumping 47 per cent over the same period, Singapore-based news outlet CNA reported today.

Sales of gold jewellery by volume fell 8 per cent year-on-year in the third quarter, CNA reported, citing the World Gold Council.

In contrast, gold prices have been rallying and gained more than 60 per cent last year, driving buyers to see bullion as a safer store of value amid global uncertainty.

Spot prices are now tra...