KUALA LUMPUR, Dec. 5 -- So, hey, we'd like you to come talk to these people at Faithful Music.

I like music.

I like stories.

My hope was that Apple's invitation to talk with the people at Faithful Music would be a good combo of both and not just another "case study to sell you on the product".

Lord knows I've seen enough of those over the decades.

Cozy nooks for making songs

I got WhatsApped a video about how to get there and I needed it - Emhub, where Faithful Music is headquartered, is a bunch of little silos with a very roundabout way of placing their office lots.

First, though, I'll have to explain who these people are.

Faithful Music is in the business, or so they say, of "creating and augmenting songwriters careers and catal...