KUALA LUMPUR, Sept. 25 -- KL has no shortage of cafes. Yet in Seri Kembangan, NOff Coffee sets itself apart not with latte art or brunch plates but with a subtler proposition: that coffee need not remain in the cup.

We are greeted by a large wooden door, the sort that begs you to choose between pushing it and entering, or standing in front of it, posing for pictures. A statement feature, whichever you decide on.

Once inside, the space is minimalist; not in terms of tables and seats, of which there are plenty, but restraint in the design. Clean lines, pared-down wood and sunlight that enters unhurriedly through large panes.

Now would be a good time to investigate the cafe's name: "NOff" is short for "Not One Off". A declaration, perhaps...