KUALA LUMPUR, Oct. 13 -- Bandai is more than just a name - it's a legacy that has shaped generations through its video games, action figures and more.

From genre-defining titles like Pac-Man, Tekken and Elden Ring to cultural touchstones such as Tamagotchi and the enduring Gundam model kits, the brand continues to influence global pop culture with its creativity and innovation.

While best known for its games and collectibles, Bandai also has a strong foothold in the music industry through its subsidiary, Bandai Namco Music Live - a division that oversees music production, artist management and live events, all seamlessly integrated into Bandai's expansive entertainment universe.

The company's roots trace back to AE Planning Inc., found...