KUALA LUMPUR, Jan. 20 -- As 2016 beauty trends make a comeback online, Kylie Jenner is revisiting her defining "King Kylie" era to mark 10 years of Kylie Cosmetics, rolling out a limited-edition anniversary collection that nods to the looks that helped launch her beauty empire.

The King Kylie Collection revisits the brand's early hero products with updated formulations and packaging that reference its beginnings.

The release comes as mid-2010s beauty moments - from matte lips to high-shine shimmer - continue to resurface on social media, driven by nostalgia and the ongoing revival of Y2K aesthetics.

In a press statement, the collection was also said to be a reminder of the early days of the brand, when beauty trends were inseparable fr...