Kuala Lampur, Nov. 18 -- Healthcare advertising has changed dramatically in recent years. What used to be limited to brochures, billboards, and clinic signboards has now shifted into fast-moving social media ads, influencer endorsements, and even AI-generated promotional content.

Although accessible health information can empower the public, there is growing concern that many of these new advertising strategies blur the line between education and persuasion, putting consumers at risk of misunderstanding, misinformation, and unnecessary treatments.

One of the most debatable tactics is the use of patient testimonials. Nowadays, it has become common practice for the public to search for reviews and online experiences before choosing a clin...