MIRI, March 3 -- Aggressive marketing strategies and cooperation from local tourism players will boost the state government's efforts to achieve its target of drawing four million visitors to Sarawak this year, says Datuk Sebastian Ting.

The Deputy Minister of Tourism, Creative Industry and Performing Arts said this in his address when representing Minister Dato Sri Abdul Karim Rahman Hamzah to officiate at the 4th Pesta Bubuk Miri (Miri Krill Festival) at Batu Satu Fishermen Market here, yesterday.

Ting, who is also the Piasau assemblyman, said such a holistic marketing strategy involving all stakeholders, local businesses and communities is essential in preparing Miri for the Visit Malaysia Year 2026.

"On the government's part, this ...