KUALA LUMPUR, April 28 -- Continental Tyre Malaysia will cease production at its Alor Setar plant in Malaysia by the end of 2025, affecting 950 employees currently working there.

The German automotive supplier said it will offer career counselling and seek alternative job opportunities for the affected workers both within and outside the company.

"The decision to close the Alor Setar tyre plant follows a comprehensive business review to safeguard the company's competitiveness, and business performance in the APAC region.

"Adapting to changing customer demand, the company seeks to optimise its local product portfolio and its manufacturing footprint," it said in a statement.

It added that changing customer demands have prompted the comp...