KUALA LUMPUR, June 23 -- AEON has launched a new three-year reforestation initiative in Segamat, Johor, following the successful completion of its Malaysia-Japan Friendship Forest Programme in Bidor, Perak.

The Segamat Reforestation Project was announced during a ceremony at the Forest Research Institute Malaysia (FRIM) headquarters in Kepong last Friday. It marks the next chapter in AEON's long-standing environmental sustainability efforts, in collaboration with FRIM.

AEON said the project will see 30,000 rainforest trees planted across 36 hectares in three phases between 2025 and 2027, replicating the ecological impact of the Bidor initiative. The site in Bidor, once a degraded tin mining area, was transformed into a thriving ecosyste...