KUALA LUMPUR, Sept. 16 -- Under the fluorescent glow of a convention centre, a parked shimmering crimson-coloured Proton Satria Neo turns heads - not just for its sporty look but for the anime character plastered across its side.

Wrapped in high-gloss stickers, the car proudly displayed Senjougahara Hitagi from the Monogatari series, transforming it into a rolling tribute to otaku devotion.

"I chose her as my waifucharacter for my car simply because I admire the character the most, specifically her cool-dere (stoic, calm and expressionless) personality and how she interacts with the main character of the series.

A waifu revolves around fans' deep emotional attachment and admiration for a fictional female character, often devotedly expr...