Kuala Lampur, Feb. 22 -- Sometimes it pays to go against the grain and do something a wee bit different, even in the world of film distribution.
A bold little piece of counterprogramming can reap dividends when done right, even in the face of something as big as a new Star Wars movie, which was what happened when the people behind Senario XX decided to open on the same day against Star Wars: Episode III - Revenge of the Sith back in 2005.
It made a cool RM3 million in Malaysian cinemas, which was quite a big number back then, when ticket prices were nowhere near as expensive as they are today.
When it comes to the Valentine's Day season every February, it's very normal to expect the usual deluge of rom-coms or romance movies playing eith...