KUALA LUMPUR, March 26 -- Influencer marketing has become a super-hot trend in marketing over the past few years.

Thanks to smartphones, social media channels have revolutionised the way consumer behaviour is shaped.

Conventionally, brands had to mainly rely on TV or radio commercials, print ads or out-of-home advertising to get noticed.

Today, the sky is the limit for brands that wish to reach out to their audience.

Apart from digital media, many brands today turn to social media influencers to market their products or services.

Thanks to the demand, it seems like everyone with a mobile phone and a "trending" social media account can jump on the bandwagon to become the next social media celebrity to take a slice of brands' marketing...