Kuala Lampur, Dec. 5 -- In-vitro fertilisation (IVF) is big business.

Globally, the IVF market size is expected to reach US$36.2 billion (RM151.44 billion) by 2026, based on a report by Grand View Research.

In Malaysia, it is estimated that the country is capable of becoming Asia's fertility and cardiology treatments hub by next year due to its high quality healthcare services.

Malaysia Health Tourism Council (MHTC) also reported that the country records a 65 per cent success rate for IVF treatment, compared to the global average rate of 50 per cent.

The rising demand for IVF treatment in Malaysia comes after recent reports showed an alarming fall in the country's fertility rate, from 4.9 children per woman in the 1970s to 1.9 childre...