KUALA LUMPUR, March 27 -- If you celebrated Aidilfitri in Malaysia last year, chances are you've heard of Alamak Raya Lagi, the infectious hit by local girl group De Fam.

Released just before Ramadan, the catchy track was everywhere - on radio, in shopping malls, and Ramadan bazaars - while its music video amassed nearly 50 million views on YouTube.

The song even gained international traction, sparking dance challenges on social media.

South Korean pop group TRI.BE and Japanese dance troupe AvantGardey joined the trend, further cementing its popularity, despite criticism from some conservative quarters over its title and lyrics.

This was despite some negative criticism by the conservative quarters who deemed the title as a slight on t...