India, Jan. 15 -- The subscription streaming landscape is now dominated by a handful of general entertainment services that include the likes of Netflix, Disney+, Amazon Prime Video, Hulu and HBO Max.

But lurking below the surface of those major subscription VoD services are literally hundreds of smaller, more niche-focused OTT services that are all vying for the attention and the almighty dollar of the consumer. Getting discovered by consumers while keeping marketing and subscriber acquisitions costs in check are a challenge many of them face amid the noise and attention being generated by major SVoD providers.

A group of former Disney and Discovery Communications execs aim to help those streaming services meet that challenge with Stru...