India, April 8 -- RESTON, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the world's largest independent video platform, are excited to announce that Comscore's brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback. This partnership builds on JW Player's superior ad targeting capabilities powered by scanning the content of the video itself by ensuring brands are delivering highly relevant video ad experiences in a privacy-safe manner.

The ability to fine-tune brand safety applications using contextual targeting is particularly relevant amid the ongoing g...