Hong Kong, Sept. 9 -- If her 5.58 million YouTube subscribers (and 2.5 million followers on Instagram) are anything to go by, Prajakta Koli has won the hearts of the nation with her unmistakable girl-next-door appeal, ultra-relatable content, and on-point sense of humour.

We caught up content entrepreneur Prajakta Koli (@mostlysane) in the wings of her many shoots and got her to share insights on how she manages her earnings.

Where does creating content and money management converge for you?

Every time one thinks of creating a branded video, there are three factors to consider - what the brand wants from me, ensuring that it fits seamlessly into my content and content sensibilities, and what is my audience getting from me; are they get...