India, July 23 -- Once reserved for gym bros and sad chicken breasts, protein has officially entered its main character era, and Gen Z is leading the charge. And I don't just mean powders and meal prep containers. There has been a collective mindset shift-a cultural rebranding that has taken place across the world. So, we had to find out right from the source... What's fuelling this obsession, and why is that a good thing?

Where the "Typical Indian Diet" was considered protein-deficient, "The Gen Z" now makes protein a priority. And honestly, I'm all for the hype," says Ravya Arora. "Protein isn't just for the bodybuilder, it's for the common man/woman- it's for survival. Gen Z cut through the noise and identified the one macronutrient t...