India, June 2 -- If you haven't heard about the Labubu phenomenon by now, you might be missing out. Celebrities around the world are embracing the monster doll trend, and it has also taken off in India, especially after Bollywood actress Ananya Panday was spotted with Labubu charms on her bag. However, it may be time to move on from the Labubu craze, as well as Jellycat. The latest viral sensation in town, the adorable Noodoll plushies, are touted to be the hottest new toy since Jellycat first landed. Here's everything we know about them, from their origins to where you can get your own.

From the meteoric rise of Labubus and CryBunny to the stalwart popularity of Jellycats, 2025 is shaping up to be the year for soft plush friends. Now, ...