India, June 4 -- The moment I stepped inside the new L'OBJET boutique at The Chanakya, I felt less like a visitor in a store and more like a guest in an extraordinary home. The lighting was soft, the textures inviting, and the air delicately perfumed. But what truly made the experience feel special was having Elad Yifrach, the brand's founder and creative director, walk me through it all himself.
Elad Yifrach isn't new to the city - or the country. Having visited India over 20 times, the founder and creative director of L'OBJET is finally bringing his globally revered design maison to a place he calls "a constant source of inspiration, energy and craftsmanship." Dressed casually, Yifrach spoke with the calm conviction of someone who's b...
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