India, Feb. 23 -- Besides being one of the biggest pop stars of her generation, Taylor Swift has also delivered a masterclass in building one of the most impressive fan bases out there. Fostering a deeply personal and interactive relationship with Swifties has helped her become a massive brand that they can vouch for, and in turn, everything she stands for or promotes instantly becomes a beneficiary of this love. Earning the "Swift-approved" tag, whether you are a local business or an established brand, is the rare kind of non-sponsored promotion that can boost sales overnight, and these brands popularised by Taylor Swift are proof of that.

From going on Easter egg hunts for her songs and album releases to digging for hints about her per...